Blog

  1. Home
  2. /
  3. Blog
  4. /
  5. Page 2

Niche down!

Here’s a common belief that I see many accounting firm owners share:

They think their services are too specific to waste time on marketing. They look at what others are doing and believe there’s just no way marketing could work for them.

Prices don’t matter

I want to talk about stuff that’s CRITICAL if you want to keep growing your business.

Lead generation.

Because you have a lead generation strategy, right?

Don’t worry – if you chuckled or are wondering what you just read, you are not alone. Many accounting firms don’t pay much attention to the active lead generation.

New clients just magically appear, right?

Increase your charge rates?

I wanted to talk about your business model – and the money that you charge for your services.

If you’re a “standard” accounting firm, I bet your business model can be broken into the following steps:

–        Complete a service
–        Charge for the hours that you’ve worked

If yes, then it’s likely that you’ve trapped yourself in a transactional relationship.

Menu