WHO DESERVES WHAT YOU DO?

The 4 most important questions to ask

As an Accountant, you don’t sell time. You already know that – you sell what you know. You sell knowledge, wisdom & solutions. You turn intellectual capital (what you know) into intellectual property (a report, paper, file etc). Having said that the majority of the Accountants I have met (over 175,000 of them in the past 24 years) have set their business model up as a ‘labor for hire’ business – a time seller!