2024 Industry Report on the state of the North American Accounting Profession
Accountants Remaining Relevant and becoming The Perfect Firm
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This is just a glimpse of what’s inside our 2024 Accountants Benchmark…
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I told you about the importance of phone calls – and why you should NEVER charge for one.
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As an Accountant, you don’t sell time. You already know that – you sell what you know. You sell knowledge, wisdom & solutions. You turn intellectual capital (what you know) into intellectual property (a report, paper, file etc). Having said that the majority of the Accountants I have met (over 175,000 of them in the past 24 years) have set their business model up as a ‘labor for hire’ business – a time seller!