Offer Value Not Time

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Offer Value Not Time

Many of my clients when they first came to me, found themselves with, what they thought was, maximized hourly rates.

No matter how many extra services they added, they thought they just couldn’t justify increasing the amount that they charged for every hour of their time.

Not to mention that often, they spent more hours doing the work than they would charge their clients for!

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Overworking and undercharging?

How often do you find yourself working way more than you charged for?

If you work long hours, delegate very little, and do work that you don’t charge a proper amount for, you’re making the three mistakes that are killing most accounting businesses.

In fact, these are one of the most common problems that keep the people who come to me for help from growing. The good news is, your accounting firm doesn’t have to look like that forever.

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Having Fun Is Good for Your Business

Let me ask you this – do you often have fun at work?

If your answer is never or something close to it, it’s time to change it.

Having fun in the workplace helps you create an atmosphere you and your employees enjoy. And this can motivate them in ways other things can’t.

The last thing you want is having your team members bolt for the door at 5 pm.

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Sharing Success Can Bring Even More Deals

Becoming an effective salesperson as an accountant can take time – especially if you try to master all the nuances of a sales process.

Thankfully, the more you succeed the easier it should be for you to build on that success, right? In the end, we all know that success is a tremendous confidence booster. 

The problem is, way too often we tend to underestimate the value of our achievements.

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Let Your Client Do the Work for You

What’s one of the biggest time suckers for every accountant?

Trying to solve difficult problems where there’s more guessing than actual work.

This is where clear communication with your client can help you.

In the end, why should you be doing all the guesswork, if a 5-minute phone call could save you hours of your time?

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The 6 Criteria for an A-Grade Client

No accounting firm can work with just anyone. Picking the right clients can often make a difference between failure and success.

Even the biggest accounting firms out there don’t just accept everyone who knocks on their door. No matter how capable they might be, they’re not willing to work with clients who are not a good fit.

I believe this is an important lesson that all accountants need to learn.

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