Most Accounting firms culture just happens. It just happens the way it is. It is like a “culture by default” where in fact you can create “culture by design”. You can decide what you want your culture to be.
It’s all about the culture
Partner Remuneration
How much should a partner of a multi partner accounting firm be paid? Should it be equal pay because you have equal shareholding? If it is going to be equal…
Read More 
Marketing is not sales – #firmofnow
Accountants are not very good at marketing – marketing people are. My definition of marketing is ‘salesmanship multiplied’. My definition of sales is ‘finding out what the other person needs…
Read More 
Adding Value to what you are doing
I have been telling Accountants to Add Value since I started working with Accountant in May 1994. If you are going to remain relevant to are going to have to…
Read More 
One click lodgement with the tax department
This morning I presented (via video link) to 23 executives of the Australian Taxation Office. All 23 are high powered decision makers who where wondering about my views on the…
Read More Life long learning
I get to meet many people who say they are ‘life long learners’. Yet upon closer inspection they are not really exercising their muscle between the ears. I find most…
Read More 
Business by design not by default – Revenue
Revenue Branding / Leads. The function of marketing is to generate high quality leads – either from new or existing clients. Branding is very important as well. However when you…
Read More