Who do you follow?
Partner Remuneration
How much should a partner of a multi partner accounting firm be paid? Should it be equal pay because you have equal shareholding? If it is going to be equal…
Marketing is not sales – #firmofnow
Accountants are not very good at marketing – marketing people are. My definition of marketing is ‘salesmanship multiplied’. My definition of sales is ‘finding out what the other person needs…
Adding Value to what you are doing
I have been telling Accountants to Add Value since I started working with Accountant in May 1994. If you are going to remain relevant to are going to have to…
One click lodgement with the tax department
This morning I presented (via video link) to 23 executives of the Australian Taxation Office. All 23 are high powered decision makers who where wondering about my views on the…
Life long learning
I get to meet many people who say they are ‘life long learners’. Yet upon closer inspection they are not really exercising their muscle between the ears. I find most…
Business by design not by default – Revenue
Revenue Branding / Leads. The function of marketing is to generate high quality leads – either from new or existing clients. Branding is very important as well. However when you…