How much should a partner of a multi partner accounting firm be paid? Should it be equal pay because you have equal shareholding? If it is going to be equal…
Accountants are not very good at marketing – marketing people are. My definition of marketing is ‘salesmanship multiplied’. My definition of sales is ‘finding out what the other person needs…
I have been telling Accountants to Add Value since I started working with Accountant in May 1994. If you are going to remain relevant to are going to have to…
This morning I presented (via video link) to 23 executives of the Australian Taxation Office. All 23 are high powered decision makers who where wondering about my views on the…
Revenue Branding / Leads. The function of marketing is to generate high quality leads – either from new or existing clients. Branding is very important as well. However when you…
Accountants Benchmark Report
2022 Report on the state of the North American Accounting Profession