Every year at the same time the Accounting profession enters the best marketing opportunity of the year. Most call it ‘tax season’ I call it ‘marketing season’.

Think about it. During tax season, you’re about to meet (or speak with) almost all of your clients over a relatively short period. What an opportunity to find out what they really need?

Accountants are not very good at marketing – marketing people are. My definition of marketing is ‘salesmanship multiplied’. My definition of sales is ‘finding out what the other person needs…