We all want them, right?
So let me ask you…
If you could work with A-class clients exclusively, life would be so much easier, wouldn’t it?
Of course, by now, you know very well that all clients are different – there’s no two identical people and companies. Every company is unique.
However, that doesn’t mean that you can’t increase the chance that the client you onboard, becomes your next top-notch partner. How to spot it?
In theory, an A-class client can be any client that’s interested exclusively in your highly-specialized services and is willing to pay a premium price for them.
But money isn’t everything. Naturally, an A-class client won’t demand discounts right from the start (you don’t want to work with the kind of client that does that), but there’s more you should look at.
The best clients won’t try to prioritize their exclusive needs over your standardized procedures and processes.
Every client wants to feel like they’re the most important client in the world. I’m sure that, as a customer, you like that feeling too.
However, the clients that you want to work with, respect the fact that it’s your business and you decide how to run it. They still want to feel important – but they won’t try to change your firm and will let you focus on your work.
This is because A-class clients understand that the rules and processes are in place for a reason. They’re highly-organized themselves. Plus, they’re happy to follow those rules because they know they’re getting value from what you do.
Of course, you should never make concessions. Even for clients who you’ve been working with for quite some time.
If you do that, it’s only a matter of time before that behaviour carries over to all of your clients. Besides, clients that keep asking you about that, aren’t really A-class anyway.
And if you’re interested in learning more about the best clients and procedures for your business – don’t forget to visit my blog for weekly articles, videos and tools. Click here to access.