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Here’s a common belief that I see many accounting firm owners share:
They think their services are too specific to waste time on marketing. They look at what others are doing and believe there’s just no way marketing could work for them.
Did you know that there’s an estimated 500M+ of small to medium sized businesses in the world?
And pretty much every one of them is ‘connected’ to an accounting firm in some way, shape or form.
Be it by tax, compliance or audit.
Out of that 500M+, around 1.3M are accounting companies – just like yours – generating around US$500BN in revenue.
No accounting firm can work with just anyone. Picking the right clients can often make a difference between failure and success.
Even the biggest accounting firms out there don’t just accept everyone who knocks on their door. No matter how capable they might be, they’re not willing to work with clients who are not a good fit.
I believe this is an important lesson that all accountants need to learn.
I was speaking at a conference in the Philippines this week. There were 120 Accountants from the USA and Australia in attendance.
I warmed them up with some ‘possibility thinking’ then I showed them the financial model of >$1M profit per partner after tax – while working less than 500 hours.
Then I unveiled “The 8 Accelerators” (which was new to most of them).
I have a business coach and I believe every business owner should have a specialist coach who knows their industry inside out. My coach is called Taki Moore. He coaches Business Coaches. I’m in his top tier (you have to qualify to be invited) private program called Boardroom.
At my last coaching meeting we had 2 special guests come speak to us. Alex and Leila Hormozi from Gym Launch.
As a teenager I was Australian Junior Archery Champion twice. I have 2 gold medals from the National championships and I represented my country twice as well. I was training 5-6 times per week under the guidance of a seasoned coach and won gold when I was 14 and 17. I set many National records and beat the Men in the open championship. I knew what it was like to set goals, get good guidance and put the work in from an early age.
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