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Here’s a common belief that I see many accounting firm owners share:
They think their services are too specific to waste time on marketing. They look at what others are doing and believe there’s just no way marketing could work for them.
Becoming an effective salesperson as an accountant can take time – especially if you try to master all the nuances of a sales process.
Thankfully, the more you succeed the easier it should be for you to build on that success, right? In the end, we all know that success is a tremendous confidence booster.
The problem is, way too often we tend to underestimate the value of our achievements.
No accounting firm can work with just anyone. Picking the right clients can often make a difference between failure and success.
Even the biggest accounting firms out there don’t just accept everyone who knocks on their door. No matter how capable they might be, they’re not willing to work with clients who are not a good fit.
I believe this is an important lesson that all accountants need to learn.
Every year at the same time the Accounting profession enters the best marketing opportunity of the year. Most call it ‘tax season’ I call it ‘marketing season’.
Think about it. During tax season, you’re about to meet (or speak with) almost all of your clients over a relatively short period. What an opportunity to find out what they really need?